The Name, The Laughs, The Launch
The Name, The Laughs, The Launch It started with a pickup truck—and a lot of laughter. One night, Jason and I sat around tossing out names for our business like we were naming a rock band. We laughed so hard we nearly forgot we were trying to be professional. But something about the process—goofy as it was—felt important. It was us, building something from scratch. I sketched ideas. Jason cracked jokes. And somewhere between scribbles and silliness, Wrenches to Roofs landed in our laps like it had been waiting for us all along. From Scribbles to Stickers From there, the design process kicked off. I fired up an AI image tool and started crafting rough logo drafts while Jason gave feedback—some of it helpful, some of it hilarious. In the end, he picked the final logo with a level of pride that made all the trial and error worth it. When our first business cards arrived in the mail, Jason lit up like a kid on Christmas. He held them like they were made of gold—cards with our na...