The Name, The Laughs, The Launch


The Name, The Laughs, The Launch

It started with a pickup truck—and a lot of laughter.

One night, Jason and I sat around tossing out names for our business like we were naming a rock band. We laughed so hard we nearly forgot we were trying to be professional. But something about the process—goofy as it was—felt important. It was us, building something from scratch.

I sketched ideas. Jason cracked jokes. And somewhere between scribbles and silliness, Wrenches to Roofs landed in our laps like it had been waiting for us all along.

From Scribbles to Stickers

From there, the design process kicked off. I fired up an AI image tool and started crafting rough logo drafts while Jason gave feedback—some of it helpful, some of it hilarious. In the end, he picked the final logo with a level of pride that made all the trial and error worth it.

When our first business cards arrived in the mail, Jason lit up like a kid on Christmas. He held them like they were made of gold—cards with our name, our logo, our vision. Real. Tangible. Ours.

Slogan? Solved.

And then came the slogan.
We played around with a lot of ideas—some clever, some cringey, some way too long. Then, like magic, I tossed one out while typing something else:

“At Wrenches to Roofs, we’re not just nuts about bolts—we fix what matters.”

Jason paused. Smiled. Nodded.
That was it. No second-guessing, no overthinking. It was equal parts smart, solid, and just a little bit silly—just like us.

What We Do (and Why We Love It)

As we pulled everything together, we knew we needed to explain what we actually do. We sat down to define it clearly, in a way that showed both our skills and our heart. What we came up with is now saved in our notes, ready for the day we build a website or need to send it to a customer. For now, it's our internal mission statement—a reminder of what we offer and why we do it:

Wrenches to Roofs is a mobile repair service specializing in automotive repairs and metal roofing installation. We bring skilled, hands-on service directly to customers at their homes or job sites, eliminating the need for costly towing or contractor delays. Our business serves homeowners, farmers, and small businesses across Central Wisconsin who need reliable, on-site help with everything from engine issues to storm-damaged roofs. We focus on convenience, transparency, and quality craftsmanship delivered right where it’s needed.

The Reality Behind the Scenes

Of course, there’s been a lot more to this than names and logos. There’s the not-so-glamorous stuff:

  • Creating financial accounts

  • Figuring out how to track every dollar

  • Organizing customer details

  • Calculating estimates vs. actuals

  • Logging hours and mileage

  • Making sense of tools, rates, taxes, and tech

Somehow, we’re doing it.

We’ve had to grow our communication skills, both as business partners and as a couple. Every new challenge is a crash course in collaboration. And every success—big or small—feels like a win for us, not just the business.

That First Real Job Moment

The other day, Jason called me absolutely bubbling with excitement:

“Check the calendar! Our first official job is ON there! It’s happening!”

That moment made it all worth it. Our calendar isn’t just full of jobs—it’s full of milestones.

Jason is the one you’ll meet on the job site. He’s the man on the ground, the face of Wrenches to Roofs.
Me? I’m behind the screen, making the cogs turn—setting up the systems, tracking the details, keeping the engine running smooth.

Together, we’re building something that started with a pickup truck… and turned into a dream we’re chasing, every single day.

At Wrenches to Roofs, we’re not just nuts about bolts—we fix what matters.


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